Visualizing A Taxonomy Using Tree Testing

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In the summer of 2012, I worked with Matt Turpin and the wonderful folks at the Seattle-based UX Design firm Fell Swoop on a taxonomy redesign of the FAQ pages on a client’s website.

We conducted user testing in the form of a closed card sort and multiple tree tests using Optimal Workshop’s awesome tools. Not only did the results of the card sort and tree testing inform the taxonomy redesign, but Optimal Workshop’s OptimalSort and Treejack created great visual deliverables that we used to show the client how we were progressing and the improvements that we were making.

As a taxonomist and information architect, it was a revelation to not only incorporate user testing into a taxonomy project, but have compelling metrics and visual deliverables instead of just a spreadsheet to present to the client.

I wrote an article about the project that was recently posted on the Fell Swoop blog.

X-posted on brianleblanc.info.